Blog in 08 2014.
It’s one of the ironies of advertising that adverts selling the benefits of advertising itself are usually really lame.
But Exterion Media and Campaign have played a blinder with the ad for the Big Bus Challenge, aimed at getting advertisers to advertise on buses more:
‘It’s big. It’s red. It sticks in your head.’ Genius.
And coincidentally, on the way into work today I saw the best bus ad I’ve seen in years, by Comedy Central:
It’s so good I don’t even care that the gag doesn’t work because the bus is empty.
It also reminded me of one of my favourite writing-on-buses ads – from Dutch Railways: