How writing training helps employees live the brand

Nick, our creative director, is in Trainingzone talking about how brand writing needs to be more than just a catchy mission statement.

"Most organisations have a bit of a brand problem: they spend a lot of time and money crafting their 'brand values' and their 'mission statements'. They know what they stand for, what they believe, and where they're headed. Yet too often they just can't find a way to bring these ideas alive for their people. The brand values are just vague abstract words on posters. The grand mission statements feel irrelevant to the reality of most people's day-to-day jobs. Read on."

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