Press
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Why your bots and customers are clashing
To learn how to stop the clash between bots and customers, have a read of our Katie’s article in CX Magazine. It’s full of her best bot tips to keep tempers at bay, including how to make sure your bot sounds human, but not too human.
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Be more Boris
Love him or hate him, there’s no denying that our foreign secretary has a distinctive tone of voice. Business leaders could learn a thing or two, says our Neil in City A.M.
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We’re going back to uni
We’ve just embarked on a joint research project with NYU, where we’ll be looking at natural language processing: The Drum has the scoop. (And destinationCRM.com and EContent have picked up on it too.)
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Replacing the stick with the carrot works wonders
Our Hannah’s telling councils to watch their language in The MJ. And it all starts with writing better letters.
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Stuart’s a fan
Stuart Mitchell says he ‘would've bitten someone’s hand off if they’d offered me the sort of training The Writer provides’ when he was MD of Sainsbury’s. Lucky for him he’s our new chairman: more in Communicate magazine.
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Don’t let the bots beat you
Our Harry’s in Brand Quarterly, chatting with chatbots who seem to be doing a better job at natural language than human writers. Time to step it up, folks...
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The soulless language of customer experience
Customer experience, the discipline that wants to put emotion and how people really feel at the heart of business, is terrible at communicating. Our Harry’s pulling no punches in Engage Customer.
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Our new chairman
We’re feeling pretty pleased to have snagged Stuart Mitchell as the new chairman of The Writer. City A.M. have the story, along with a neat summary of Stuart’s career to date.
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The future’s now
Science fiction is becoming reality – our Padders is imagining the branded chatbots of the future in Transform magazine.
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Introducing Content by The Writer
Big, exciting news: we now have a PR firm, Content by The Writer. PRWeek broke it first.
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How not to alienate your audiences
It’s Oscars season and there are five things businesses can learn from Arrival. Our Anelia’s talking alien communication in CommPRO.
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Let’s be clear: jargon hurts
Our Anelia’s saying it plain in CEOWORLD Magazine: corporate speak is harming businesses. And she’s got four compelling reasons why clear language is, quite simply, more effective.
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‘Pivot’. It’s still buzzing
Pivot’s making it big in the accountancy world now – our business buzzword of 2017 gets a mention in CA Today, the Institute of Chartered Accountants’ magazine.
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From Bates Motel To Ritz-Carlton
Our John's in Brand Quarterly, talking about the lessons brands can learn from they way they do it at luxury hotels (that's really well, in case you were wondering).
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‘Pivot. Pivot. Pivot.’
‘It just means change but makes you sound clever.’ Neil's on CNN International talking about (you guessed it) our business buzzword of 2017: ‘pivot’.
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‘Pivot’. We’re sick of it already
Our Neil's been on Radio 5 Live to offer some insight into why the word ‘pivot’ is set to be flying around boardrooms in 2017. And there's a mention in the Business Live bulletin too.
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What did you say? ‘Pivot’?
Our prediction has also been picked up by Global Banking & Finance Review. ‘Pivot’: already the business buzzword of 2017.
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It’s all about ‘pivot’
City A.M. have already picked up on our prediction for the business buzzword of 2017 - ‘pivot’. And so it begins...
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Is your CX language up to par?
So your CX language is very important to you. But what are you actually doing about it? Our LC gives an interview – and divulges some useful hints – in Retail Customer Experience.
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Good CEOs have the guts to change
Our Neil's throwing down the gauntlet in Director, and arguing that a CEO's language can change the culture of their whole organisation.
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Don’t neutralise your language, target it
Our Hannah talks to HR Grapevine about shaping your language to help you recruit the best people for your business – irrespective of gender.
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Standing out in a sea of sameness
To stand out, you need to harness the power of language, says our Anelia in The Drum. And she's come up with five tips to help you do just that.
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Businesses need diverse gene pools to survive
That's just basic biology, says our Hannah in HR News. And the key to getting diversity? The language you use.
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Language can divide a business
But it doesn’t have to, says our Hannah in Real Business. Use your words well and they’re the simplest tool you have to bring teams together.
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How do you get people to use your learning materials?
Well, start by shaking off the language of L&D, advises our Georgina in Training Zone.
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Having trouble making training stick?
It could be a question of timing, our Georgina tells Training Journal.
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A language lesson from B2C
Our Marianne shares three things B2B can learn from B2C in B2B Marketing.
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On bad terms
The best T&Cs should be as brief as they can be and written in a way that reflects your brand, says our Harry in an interview with Communicate Magazine.
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Three ways to win at tone in digital
Our Marianne tells Digital Marketing Magazine how to make your tone of voice work on digital channels.
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Writing killer job ads
Getting the right people into your company means getting the right messages into your job ads, says our Hannah in City A.M.
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Five ways to make Ts&Cs more customer-friendly
Our Laura tells MyCustomer why customer experience people should care more about terms and conditions.
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Ts&Cs are a brand’s back garden
And, by and large, they’re covered in mouldy mattresses, says our Neil in Brand Quarterly.
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Most UK businesses are tone deaf
To tone of voice, our Neil tells Bdaily. And they’re missing out because businesses with a tone of voice think it has a big impact.
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Businesses don’t know what they’re missing
Our Neil tells B2B Marketing all about our tone of voice research.
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The seven deadly sins of brand
If your brand’s working well, dont’t meddle with it, our Neil tells CIM.
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Our business buzzwords get on the telly
CNN’s Richard Quest discusses the language that'll invade the City in 2016 with our Neil.
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Business jargon to watch out for
Get ready to start using (or at least hearing) ‘amplify’, ‘ladder up’ and ‘ecosystem’, says our Neil in City Am.
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Jumping on the bandwagon
Our Neil takes Brand Republic on a spin through naming trends for brands, and what they can learn from Freaky Matt.
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Is your legal team in charge of your Ts&Cs?
Because they might not be the right people for the job, explains our Neil in B2B Marketing.
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How to make the most of your tone of voice
Small changes in wording can have dramatic results, says our Nick in Brand Quarterly. So embrace the power of ‘the nudge’.
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Don’t be a trainer, be a storyteller
Says our Hannah on Changeboard. Your learners will be far more likely to remember your training sessions.
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Stakeholders are people too
Tone of voice isn’t just for comms people, says Neil in Transform. Getting legal and compliance types involved can work wonders for your brand’s language.
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What customers want
The language you use makes a big difference to how your customers feel, explains Neil in Engage Customer.
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Is anyone reading your Ts&Cs?
Probably not, says Nick, and this is a missed opportunity to build your brand. So try The Taylor Test to find out how inspirational yours are.
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Six weird clickbait secrets
Nick considers what businesses can learn from this unexpected phenomenon in Minutehack.
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We’re ‘fantastic’
Says O2 in Marketing magazine. Find out more about Be More Dog, and the work we've done on their award-winning tone of voice.
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What do a trainer and a neuroscientist have in common?
More than you might think, says Hannah in Training Zone. Have a read for some more neuroscience nudges to make your training sessions even stronger.
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Sales proposals with punch
Got a pitch to win? Here are Anelia’s tips for making your proposal better in no time.
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How to change your company’s language
If you’re about to embark on a brand language project, have a look at Anelia’s tips in Business 2 Community to make sure it sticks.
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What shouldn’t you say over email?
Nick’s in The Telegraph with some advice about what’s best left unsaid on work email.
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Your language is your culture
Your language affects the way you think. Here’s how you can win hearts and minds, in Training Magazine Europe.
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Make training stick
Georgina’s got some advice in Training Zone for ways to make your training memorable.
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So what exactly is a ‘fracas’?
In the wake of the Clarkson episode, Neil’s talking about the history of the word.
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Employees are people too
Anelia’s got some words of wisdom for Business2Community after her appearance at ALI’s Strategic Internal Comms conference.
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Avoid the dreary
Nick’s on You and Yours, doling out advice to pep up your emails. He gets going 26 minutes in.
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Speeches matter
Millions of people watched Obama’s State of the Union address. If you’ve got a big speech to deliver, how do you make sure your message gets through?
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Entering an award?
Easy on the adjectives. Jan’s got that and nine other tips for writing awards entries in Sourcing Focus.
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Write a speech worthy of a president
It’s time for the State of the Union address. If you’ve got a similarly big speech to write, have a read of Anelia’s advice in PR News.
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Master your brand voice
Anelia’s shared five tips so you can get more from your brand voice in 2015.
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What words will make an impact in 2015?
Commpro.biz investigates our business word choices for the States.
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New year, new management speak
Management Today gets in on the action with a wry take on our business words of 2015.
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Business word of 2015
Find out our predictions for the words that’ll enter the business world’s vocabulary this year.
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Beyond content
Anelia reckons content is so 2014. Find out what brands should be watching out for in Media Post.
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Looking to hire new staff?
Check out our five tips for writing job ads that'll hook the best people.
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What businesses can learn from neuroscience
Turns out Steven Pinker gets just as annoyed as the rest of us about bad business writing. Our Neil's got some thoughts in the Huff.
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Words mean numbers
Nick's in Global Banking and Finance review. Find out why long reports should sound the alarm bell for investors.
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Putting the human back in to HR
Our Anelia's got some advice for HR C-Suite on the language that'll connect with colleagues.
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How to break bad news
In the wake of the Microsoft debacle, Neil's got some advice for leaders who need to write difficult emails.
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You can’t tell a brand story if you don’t have a voice
If that sounds like you, we've shared some tips for defining your voice with Business Innovation.
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Is corporate language hurting your brand?
Can you guess which side of the fence we fall on? Our Anelia's in Business News Daily.
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An interview with Anelia
All about why words matter, and which brands are doing it well in Let's Be Brief.
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Getting down to business
Did we mention we're in New York? You should be hearing a lot more from our stateside team thanks to Pollack.
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How to make your training memorable
Our Teresa's in Training Journal with some advice for ways to make your training stick beyond the classroom. It all comes down to creativity.
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We do it better on Twitter
Our Anelia tells Marketing Daily the business writing lessons we can learn from social media.
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Getting the great grads in
It all starts with your job ad. Neil's got six bits of advice in Management Today for attracting the best of the bunch.
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Training for culture
Waterstones name drop the brand language training we've been doing with them in Marketing Week.
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A tale of training at Emirates
The head of cabin crew training spoke at our recent event and told ILM magazine about the storytelling techniques they're using to help people learn. And how we're involved.
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All change
Neil pops up in Transform magazine, and tells us why the digital age means brand language can't be a set of rules.
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How to say sorry
When things go awry, how do you pen a sincere apology? Hannah's got five tips in Customer Experience Magazine.
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Find your one true voice
Anelia tells the Guardian why the age of brands controlling their content is over.
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Dr Who, Ts&Cs, and how you can spend your last 4 minutes on earth
In case you couldn't tell, Neil's in the Huff.
