Press
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Why your bots and customers are clashing
To learn how to stop the clash between bots and customers, have a read of our Katie’s article in CX Magazine. It’s full of her best bot tips to keep tempers at bay, including how to make sure your bot sounds human, but not too human.
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Be more Boris
Love him or hate him, there’s no denying that our foreign secretary has a distinctive tone of voice. Business leaders could learn a thing or two, says our Neil in City A.M.
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We’re going back to uni
We’ve just embarked on a joint research project with NYU, where we’ll be looking at natural language processing: The Drum has the scoop. (And destinationCRM.com and EContent have picked up on it too.)
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Replacing the stick with the carrot works wonders
Our Hannah’s telling councils to watch their language in The MJ. And it all starts with writing better letters.
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Stuart’s a fan
Stuart Mitchell says he ‘would've bitten someone’s hand off if they’d offered me the sort of training The Writer provides’ when he was MD of Sainsbury’s. Lucky for him he’s our new chairman: more in Communicate magazine.
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Don’t let the bots beat you
Our Harry’s in Brand Quarterly, chatting with chatbots who seem to be doing a better job at natural language than human writers. Time to step it up, folks...
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The soulless language of customer experience
Customer experience, the discipline that wants to put emotion and how people really feel at the heart of business, is terrible at communicating. Our Harry’s pulling no punches in Engage Customer.
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Our new chairman
We’re feeling pretty pleased to have snagged Stuart Mitchell as the new chairman of The Writer. City A.M. have the story, along with a neat summary of Stuart’s career to date.
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The future’s now
Science fiction is becoming reality – our Padders is imagining the branded chatbots of the future in Transform magazine.
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Introducing Content by The Writer
Big, exciting news: we now have a PR firm, Content by The Writer. PRWeek broke it first.
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How not to alienate your audiences
It’s Oscars season and there are five things businesses can learn from Arrival. Our Anelia’s talking alien communication in CommPRO.
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Let’s be clear: jargon hurts
Our Anelia’s saying it plain in CEOWORLD Magazine: corporate speak is harming businesses. And she’s got four compelling reasons why clear language is, quite simply, more effective.
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‘Pivot’. It’s still buzzing
Pivot’s making it big in the accountancy world now – our business buzzword of 2017 gets a mention in CA Today, the Institute of Chartered Accountants’ magazine.
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From Bates Motel To Ritz-Carlton
Our John's in Brand Quarterly, talking about the lessons brands can learn from they way they do it at luxury hotels (that's really well, in case you were wondering).
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‘Pivot. Pivot. Pivot.’
‘It just means change but makes you sound clever.’ Neil's on CNN International talking about (you guessed it) our business buzzword of 2017: ‘pivot’.
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‘Pivot’. We’re sick of it already
Our Neil's been on Radio 5 Live to offer some insight into why the word ‘pivot’ is set to be flying around boardrooms in 2017. And there's a mention in the Business Live bulletin too.
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What did you say? ‘Pivot’?
Our prediction has also been picked up by Global Banking & Finance Review. ‘Pivot’: already the business buzzword of 2017.
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It’s all about ‘pivot’
City A.M. have already picked up on our prediction for the business buzzword of 2017 - ‘pivot’. And so it begins...
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Is your CX language up to par?
So your CX language is very important to you. But what are you actually doing about it? Our LC gives an interview – and divulges some useful hints – in Retail Customer Experience.
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Good CEOs have the guts to change
Our Neil's throwing down the gauntlet in Director, and arguing that a CEO's language can change the culture of their whole organisation.
