Why we do it

Writing isn’t fluffy. Most organisations think improving their language is a nice-to-have. Mere icing on the corporate cake. We don’t. Express yourselves better, and all kinds of surprising things happen.

Of course, it can help you stand out from your competitors (though that’s harder than it sounds). It can help you make your customers happier, which means they recommend you more and complain less. Changing your language can even help you change your culture (‘by stealth’, as one of our clients puts it). And on top of all that, it can make and save you money. We know. We’ve done it (and got the data to prove it). That’s why we think it could be your secret business weapon.