Make and save you money

Words mean numbers.
Because while we can go on about being distinctive, making your customers happier, making your colleagues happier, or changing your culture, how do you know if it’s making an iota of difference?

Back to why we do it

Well, you can measure it. And that means you can often measure the financial impact, too.

Proposals that win more business. Instruction manuals so clear that fewer confused customers ring up (from 20 per cent to 1.8 per cent, if you’re one of our clients). Shorter sales scripts that mean you can take more calls (and save you £6 million, if you’re another). Sharper sales scripts that mean you convince more people.

Take this business case to a canny CFO and our work usually pays for itself many times over.