‘A small penis sleeve, please’
If you’re a gentleman astronaut, and you go into space, NASA give you a penis tube. (So you can wee without it going everywhere. We’re guessing there’s some sort of Shewee equivalent for the ladies.)
They had a problem though. Despite the perfectly good sizes available, astronauts kept finding the sleeve was slipping. And, well, how do you clear up that kind of mess in space?
Turns out, the problem wasn’t the sleeve. It was the names. Penis sleeves come in ‘small’, ‘medium’ and ‘large’. And what man wants his manhood to be labelled small?
So they renamed them ‘large’, ‘gigantic’ and ‘humungous’. Brilliant.
It’s a great lesson in functional vs emotional names. Functionally, ‘small’, ‘medium’ and ‘large’ are accurate – and descriptive. But they don’t appeal to people in the real-life situation, when a gentleman astronaut has to ask for a small penis sleeve, please.
Starbucks do a similar thing. (In naming – they don’t sell penis sleeves, as far as we know.) Their smallest cup is called tall. And their medium size is grande. So even if you only want a little coffee, you feel like you’re getting your money’s worth.
So before you name your next product or service, ask yourself, am I just being functional? Or am I appealing to people’s emotional side too?
Because a company offering small penis sleeves isn’t going to last too long.