Contact us

Gym'll fix it

People keep sending us pictures of this ad. It's for a low-cost gym chain called Fit4less.

Is it good or is it awful?

On the one hand, it's straightforward – you get the message loud and clear.

On the flipside, it's insulting – and there's a pretty big chance it puts you off.

But at the very least, you can't ignore it – it's engaging and guaranteed to provoke an emotional response. And you know what to expect when you walk into their gyms – no frills and not a lot of sympathy. Nick in the office has called them the Ryanair of gyms, which seems about right. And is that really such a bad thing? Ryanair do okay for themselves, don't they? What do you think? How does the ad make you feel?

0 min read, posted in Tone of voice, by Admin, on 1 Nov 2011

More like this

Writing tips

Carbon copy: what writers can learn from the language of climate emergency

In November 2022, the Government of the Arab Republic of Egypt will host COP27. On the agenda? Getting past negotiations and taking action. No doubt participants (and spectators) remember how COP26 stalled and overran as governments picked apart the difference between phasing out and phasing down.

Consulting, Brand & marketing

Training

And you’re back in the room: the return of face-to-face training

I write this from under the blast of aggressive air con in a co-working space in Singapore, looking out at a line of skyscrapers that curtain off the bay. That’s not a flex

Training, Learning & development

Diversity and Inclusion

What’s the hidden link between mental health and language?

92% of companies know they need to be doing more to support their people’s mental health. One way to do that is to pay attention to your words in the workplace. And to use language – writing in particular – to boost wellbeing while you’re at it. Here’s how…

Writing, Learning & development

Blog

Enough about us

Let's talk about you