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The Economist’s language columnist Robert Lane Greene takes down ugly unsplit infinitives, Nerdview and Delta Airlines. And 8 Mile comes to the podcast… kinda.
We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.
Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.
Lacy Rohre on her mission to turn around EA's customer experience by talking to players like players. And feeling ‘verklempt’.
Google’s naming guru, Amanda Peterson, talks about cats, Bundt cakes, keeping secrets, and names. And will the robots replace us all?
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