What we do

We usually say we do four big things:
tone of voice, writing, training and naming. You’re welcome to get just one of those things from us. Or a combo, like defining a tone of voice then training people in it.

To be honest, the boundaries between them are pretty fluid. And our work for big, regular clients often involves a bundle of them all wrapped up together. The same goes for our work for particular functions, like HR and customer service (you can read a few stories here). So think of them as ingredients you can combine to make the dish you fancy. And, to do justice to the fine words we always hope to write, we have a design team to bring our words to life. White papers, guidelines, presentations, little books of training wisdom: they make it all look as good as it sounds.

Tone of voice

We’ve helped some of the world’s biggest brands make their words stand out. But just as importantly, we’ve helped them make their tones of voice stick.
Writing

You’ve probably guessed it from our name, but yes, we write pretty much anything. Speeches that inspire. Websites that sell. Bids that persuade. Letters that make angry customers happy again. And the odd poem about whiskey.
Training

We think you only write better if you enjoy it more. So that’s what our training’s like: no back to school, no Death by PowerPoint. Instead, we want to unlock what most of us know instinctively about good writing (because we’re all readers, after all).
Naming

Naming is hard. Not coming up with names – get enough creative people in a room and you’re halfway there. It’s what goes with it: managing people’s inflated expectations, subjective opinions and neck-breaking timescales. We help with all of that, but we try to keep all the consultancy faffery to a minimum.

What we do

Tone of voice

Writing

Training

Naming

Applause

Our house style

eThing