What we do

We usually say we do four big things: writing, thinking, training and naming. You’re welcome to get just one of those things from us. Or a combo, like defining a tone of voice, then training people in it.

To be honest, the boundaries between them are pretty fluid. (You wouldn’t want us to do a bit of writing where we weren’t thinking, would you?) And our work for big, regular clients often involves a bundle of them all wrapped up together. The same goes for our work for particular functions, like HR and customer service (you can read a few stories here). So think of them as ingredients you can combine to make the dish you fancy. And, to do justice to the fine words we always hope to write, we have a design team to bring our words to life. White papers, guidelines, presentations, little books of training wisdom: they make it all look as good as it sounds.

Writing

You’ve probably guessed it from our name, but yes, we write pretty much anything. Speeches that inspire. Websites that sell. Bids that persuade. Letters that make angry customers happy again. And the odd poem about whiskey.
Thinking

Frankly, this is a bit of an amorphous category. But we get asked to deal with lots of things that involve words, but aren’t quite writing: language problems, or problems language can solve.
Training

We think you only write better if you enjoy it more. So that’s what our training’s like: no back to school, no Death by PowerPoint. Instead, we want to unlock what most of us know instinctively about good writing (because we’re all readers, after all).
Naming

Naming is hard. Not coming up with names – get enough creative people in a room and you’re halfway there. It’s what goes with it: managing people’s inflated expectations, subjective opinions and neck-breaking timescales. We help with all of that, but we try to keep all the consultancy faffery to a minimum.

Writing

Thinking

Training

Naming

Applause

Our house style

eThing