Financial services
Compliance and brand can be friends
Financial services copywriting is tricky to get right. It can seem like brand and marketing want one thing – and the regulator another.
But it is possible to make interest rates interesting. To use data in a way that’s easy to decipher. And to have a distinctive brand voice that doesn’t undercut your expertise
Four ways we can help
Tone of voice
We’ve created voices for global financial services brands like American Express, HSBC and Franklin Templeton. Inject a years-old brand voice with more pizzazz, create a library of examples to show people how it’s done – and train your teams
Report writing training
“It used to take me a bottle of wine to get through one of your reports. Now I can do it in a glass.” The words of a client’s client after we helped make their reports digestible and readable. We can train your internal audit, compliance and risk teams to turn doorstops into page-turners.
Financial services copywriting
Hundreds of customer letters? Stacks of policies? Strings of UX copy? Tell us what’s on your writing to do list – however epic the scale – and we’ll make the copy shorter, sharper and in tune with your tone of voice.
Messaging
Getting your messaging house in order can help make sure all your financial services comms feel on-message and on-tone. We can run messaging workshops with your teams to get knowledge out of people’s heads, and on to the page.
The money we helped save HSBC by rewriting their customer communications
This whole process has made us realise that most of our people have been dying to be more human in their communications. Now they have the permission – and the guidance – to do it.