Write with strategy. Not strategy-speak.

When you think of brand strategy, KPIs and customer personas might come to mind. But your language is the main way you connect with customers, every single day. That needs strategy, too.

Our verbal expertise can help you define how your brand writes and speaks. Perfectly articulate the point of your new product. And uncover the story you want to tell.

We call it consulting, but you won’t find any paradigm-shifting or needle-moving here. Our approach isn’t about over-engineered Brand Models™. It’s about clear thinking and good writing*. No jargon required.

*Writer John Bernhoff pointed out that bad writing costs businesses $400 billion a year. So if the love of language doesn’t motivate your CEO, the money saving might.

What we do


Tone of voice*

Your tone of voice is your brand’s personality. It defines the way you write and speak to your audiences. A strong voice gives your brand character, and it can help make your communications more clear, distinctive, and consistent.

* Tone of voice goes by several aliases, including brand voice, brand language, voice and tone, and verbal identity. (For an industry that also handles naming, we clearly have some work to do.)



A clear messaging strategy defines the main ideas you talk about as a brand. It can shape your reputation, shift perceptions, and help your team share a consistent story across channels and audiences.


Positioning statements

They’re short, but highly strategic. Done well, they pithily express how your brand, product, service, or team fills a need in the world—and why people should care.


Concepts and claims

If you’re in FMCG, you’ll know all about these. Like positioning statements, they pack a lot of strategy into just a few words. And the best pack a punch of inventiveness, too.


Insights and measurement

In-depth assessments of your content that let us diagnose your writing right now, identify best practices for the future, and measure the impact on your business.


Guidelines and toolkits

These give your team the practical tools to write on voice, on message, or on an entirely new level. And if you have existing guidelines that aren’t quite clicking with your team, we can help with that too.

How we’ve helped

What we think

Enough about us

Let's talk about you

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