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Two ways the insurance industry has caused offence through its writing. And what you can do about it.
Sound like a business, a brand, even a celebrity. Get the tricks of the trade from Becky Howard, a brand language expert and bestselling ghostwriter.
Consulting Brand & marketing
In our first Thinking Out Loud event, we had Scott McInnes and Charli Nordone in conversation, finding their common ground on cultural change. You can watch the event or spend 4.8 mins reading the best bits here.
Consulting HR & internal comms
What makes for a good tone of voice, anyway? We think there are four tests a solid tone of voice should pass. Read our guide to see how well yours does – and get plenty of advice on how to build, improve and roll out your tone.
Yes, the experience is 2D and it’s not exactly the same as being in a room with people. But, can it give people valuable skills, a boost in confidence and bring people together? Yes. And it brings a few more benefits.
Training Learning & development
We commissioned this research to get an independent view. There were findings we expected, and a few surprises along the way, too. Most importantly, there are plenty of clues as to how to make sure a tone of voice programme pays off in the long run.
A client recently asked us for a new tone of voice. Thing is, they’d asked us to do the same thing the year before. And the year before. The reason? Every time they launched a new brand campaign, they wanted to change their voice to match.
At The Writer, we’ve always believed that what your brand sounds like matters as much as how it looks – if not more. But we would say that, wouldn’t we? Question is, are big brands getting the message?
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We're going back to basics. What is tone of voice, and why is it a big opportunity for your brand?
Content's everywhere. How do you make sure the message doesn't end up taking a backseat to the medium? We've got a few thoughts.
Storytelling has become a bit of a buzzword. But how can we use it to help us get our message across better? We brought an academic, a story gatherer, and the retail director of Waterstones (the story sellers) together to pick their brains.
We asked three brand and customer experience people, from three very different companies, to talk about the impact language has had on how people see their brands.
Complicated terms and conditions are everywhere. If it's time to give your small print some love, we've got some tips from the best of the bunch.
Sometimes, people are surprised by the tone of the writing we’ve done. To show there’s method in our apparent madness, here’s the thinking behind some of our linguistic choices.
We’ve distilled the wisdom from our cultural change event into a report. Have a read of nine ways words can help shape your company’s culture.
How and why to stop your tone of voice going out of the window when your brand's in trouble.
Want to see how getting your words right can help your business win and keep more customers? We surveyed 2,000 people to see how they’d react in different situations, based purely on the writing they encountered. Have a look at what we found and what it means for your organisation.