Thoughts
Our words on words
Tips, advice and news from The Writer
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Writing tips
Get what you want: start planning reports with reason
Here's a secret: report writing's easy. We share three steps to write reports that get you what you want.
Diversity and Inclusion
How Mindful Language is Boosting HSBC's Bottom Line
Hear how HSBC are creating a more mindful workplace culture. Learn how to put mindful language into practice at work.
Writing tips
Captivate with chemistry: three tricks for irresistible storytelling
The psychology of storytelling
Writing tips
Artificial intelligence: Human alchemy
Generative AI: without a human hand, heart and mind, it’s mute . Artificial intelligence is best paired with human intelligence, creativity, curiosity and craft. When it comes to writing, it needs us.
Naming
To Name Or Not To Name?
Naming things is fun. It’s a science and an art all at once. And we love helping our clients name all sorts of things: products, processes, services, you name it (or rather, we do).