Tips, advice and news from The Writer
Green hushing could cause companies more harm than good. 82% of shoppers want a brand’s values to align with their own. And they vote with their wallets. Three out of four say they’ve ditched a brand over a matter of principle. It follows that, if you’ve got principles, you should voice them.
Writing, Brand & marketing, Customer experience
In November 2022, the Government of the Arab Republic of Egypt will host COP27. On the agenda? Getting past negotiations and taking action. No doubt participants (and spectators) remember how COP26 stalled and overran as governments picked apart the difference between phasing out and phasing down.
Consulting, Brand & marketing
I write this from under the blast of aggressive air con in a co-working space in Singapore, looking out at a line of skyscrapers that curtain off the bay. That’s not a flex
Training, Learning & development
92% of companies know they need to be doing more to support their people’s mental health. One way to do that is to pay attention to your words in the workplace. And to use language – writing in particular – to boost wellbeing while you’re at it. Here’s how…
Writing, Learning & development
It’s not just another event on the content calendar. It’s a chance to show readers that your brand is socially conscious and authentic. Here's how.
Writing, Brand & marketing
It’s happy days for job candidates. Unemployment levels in the UK and US are at record lows. Over two-thirds of businesses globally are facing a talent shortage. Almost half are intending to increase advertising for their job vacancies. The pickings are rich.
Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.
Don’t take a chance on your customers getting it – make it impossible for them not to.
From first impressions browsing your website, to the fine print of job ads, to what your internal comms are saying about your culture. Are your words getting the right people through the door?
Consulting, HR & internal comms
Behind every successful memoir is a ghostwriter skilled at making readers believe they’re connecting with the person on the cover.
Covid. Black Lives Matter. Me Too. Generally, the world we’re in now. It’s all led brands to consider and reconsider who they are and what they stand for...
In this 45-minute webinar we look at the language pitfalls to avoid when you’re recruiting and why we should all steer clear of some business speak.
Bad reports are hurting businesses to the tune of billions. Follow these four tips to help you save time, money, and wine.
Consulting, Writing, Brand & marketing
As a recession looms and a regulator cracks down, banks must finally kick their jargon habit
Two ways the insurance industry has caused offence through its writing. And what you can do about it.
Inclusive language. Culture change. Tone of voice not being a ‘nice to have’. Just a few of our favourite topics, and things we talked about on The Inspiring Change podcast.
We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.
Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.
Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets. When a big campaign is off the table, how else can you connect with customers? Start with your language, says Aidan Clifford, Senior Creative Consultant at The Writer.
We’ve always seen this as a happy working relationship: computers apply the rules, but humans set them in the first place – and can override them as soon as they hamper expression. But how long can this harmonious division of labour last? Here’s what a collaboration with robots could look like...
With new guidance on comms from the FCA, and a recession looming, the days of firms being able to hide behind waffle and jargon are over, writes Katie Comery, Associate Creative Director at The Writer.
To a customer, the person on the other end of the phone or email is your brand in that moment. So why is there so often a disconnect between the voice of marketing and the voice of customer service?