Tips, advice and news from The Writer
Naming things is fun. It’s a science and an art all at once. And we love helping our clients name all sorts of things: products, processes, services, you name it (or rather, we name it).
Naming, Brand & marketing
Companies need to communicate bad news all the time, so it’s surprising they often still get it wrong. Learn the science behind delivering difficult messages.
When it comes to AI models like Chat-GPT and its language-learning brethren, we’ve found one thing to be strikingly clear: you get what you give. Which means that prompt design – or what you say to Large Language Models
We talk about the language of inclusivity for a living. Time to walk the walk. This year, we audited The Writer's website to see how it measured up to our own stringent standards for DEI.
We’ll let you into a grubby secret: this blog isn’t the work of one writer. No solitary genius sits down to hammer out our listicles. Even this post is a collaboration.
Devices with ten tabs open. Inboxes spammed with abandoned checkout emails. Life admin lists with tasks outstanding. Sound familiar? We’d bet words are 50% to blame.
Being the messenger isn’t always fun. Especially if you’re delivering difficult news. This webinar helps you hit pause on the panic button, getting you thinking clearly about what your reader needs from you in that tricky moment.
Writing, HR & internal comms
AI tools like Chat-GPT are here to stay, which means learning how to talk to AI. And by extension, learning how AI thinks is a skill we should all pick up now, so we can venture into the future of AI with confidence.
Unlock the psychology of storytelling to captivate your audience with chemistry.
Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.
Training, Learning & development
Don’t take a chance on your customers getting it – make it impossible for them not to.
From first impressions browsing your website, to the fine print of job ads, to what your internal comms are saying about your culture. Are your words getting the right people through the door?
Consulting, HR & internal comms
Time is flying. Change is coming. Ask yourself these 10 questions to get the most from your words in 2024.
Consulting, Brand & marketing
Bad reports are hurting businesses to the tune of billions. Follow these four tips to help you save time, money, and wine.
Consulting, Writing, Brand & marketing
As a recession looms and a regulator cracks down, banks must finally kick their jargon habit
Inclusive language. Culture change. Tone of voice not being a ‘nice to have’. Just a few of our favourite topics, and things we talked about on The Inspiring Change podcast.
We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.
Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.
Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets. When a big campaign is off the table, how else can you connect with customers? Start with your language, says Aidan Clifford, Senior Creative Consultant at The Writer.
We’ve always seen this as a happy working relationship: computers apply the rules, but humans set them in the first place – and can override them as soon as they hamper expression. But how long can this harmonious division of labour last? Here’s what a collaboration with robots could look like...
With new guidance on comms from the FCA, and a recession looming, the days of firms being able to hide behind waffle and jargon are over, writes Katie Comery, Associate Creative Director at The Writer.
To a customer, the person on the other end of the phone or email is your brand in that moment. So why is there so often a disconnect between the voice of marketing and the voice of customer service?