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Tips, advice and news from The Writer
Naming Brand & marketing
Training Customer experience
Training Writing Customer experience
Sound like a business, a brand, even a celebrity. Get the tricks of the trade from Becky Howard, a brand language expert and bestselling ghostwriter.
Consulting Brand & marketing
In our first Thinking Out Loud event, we had Scott McInnes and Charli Nordone in conversation, finding their common ground on cultural change. You can watch the event or spend 4.8 mins reading the best bits here.
Consulting HR & internal comms
What makes for a good tone of voice, anyway? We think there are four tests a solid tone of voice should pass. Read our guide to see how well yours does – and get plenty of advice on how to build, improve and roll out your tone.
Yes, the experience is 2D and it’s not exactly the same as being in a room with people. But, can it give people valuable skills, a boost in confidence and bring people together? Yes. And it brings a few more benefits.
Training Learning & development
We commissioned this research to get an independent view. There were findings we expected, and a few surprises along the way, too. Most importantly, there are plenty of clues as to how to make sure a tone of voice programme pays off in the long run.
A client recently asked us for a new tone of voice. Thing is, they’d asked us to do the same thing the year before. And the year before. The reason? Every time they launched a new brand campaign, they wanted to change their voice to match.
At The Writer, we’ve always believed that what your brand sounds like matters as much as how it looks – if not more. But we would say that, wouldn’t we? Question is, are big brands getting the message?
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Words are powerful. They can excite, engage, entertain, inform, persuade. But they can just as easily shut people out. That’s where the idea of inclusive language comes in – avoiding words or phrases that can offend or ignore parts of your audience. And instead, writing for an audience of everyone.
Since this time last year, Very Sincere Brand Messages have been flooding our inboxes. And the sheer volume of comms we're getting has made us, as readers, expect more from the words businesses are using than ever. So how do you make sure your writing stands up to scrutiny?