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Thoughts

Our words on words

Tips, advice and news from The Writer

Latest from the blog

Naming

To Name Or Not To Name?

Naming things is fun. It’s a science and an art all at once. And we love helping our clients name all sorts of things: products, processes, services, you name it (or rather, we name it).

Naming, Brand & marketing

Writing tips

Tackling tricky messages: the good way to give bad news

Companies need to communicate bad news all the time, so it’s surprising they often still get it wrong. Learn the science behind delivering difficult messages.

Writing tips

You get what you give: the basics of using AI language tools

When it comes to AI models like Chat-GPT and its language-learning brethren, we’ve found one thing to be strikingly clear: you get what you give. Which means that prompt design – or what you say to Large Language Models

Diversity and Inclusion

A dose of our own medicine: lessons from our D.E.I. audit

We talk about the language of inclusivity for a living. Time to walk the walk. This year, we audited The Writer's website to see how it measured up to our own stringent standards for DEI.

Writing tips

How to take feedback (and like it)

We’ll let you into a grubby secret: this blog isn’t the work of one writer. No solitary genius sits down to hammer out our listicles. Even this post is a collaboration.

Writing tips

Too little too late: why your UX isn’t delivering

Devices with ten tabs open. Inboxes spammed with abandoned checkout emails. Life admin lists with tasks outstanding. Sound familiar? We’d bet words are 50% to blame.

More articles

Recorded webinars

Recording

Delivering difficult comms

Being the messenger isn’t always fun. Especially if you’re delivering difficult news. This webinar helps you hit pause on the panic button, getting you thinking clearly about what your reader needs from you in that tricky moment.

Writing, HR & internal comms

Recording

Talking to machines

AI tools like Chat-GPT are here to stay, which means learning how to talk to AI. And by extension, learning how AI thinks is a skill we should all pick up now, so we can venture into the future of AI with confidence.

Writing

Recording

Tell stories. Change minds.

Unlock the psychology of storytelling to captivate your audience with chemistry.

Recording

Keep, cut, change: become a brutally effective editor

Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.

Training, Learning & development

Recording

How to claim the power of simple

Don’t take a chance on your customers getting it – make it impossible for them not to.

Training, Learning & development

Recording

Don’t let the talent shortage leave you lost for words

From first impressions browsing your website, to the fine print of job ads, to what your internal comms are saying about your culture. Are your words getting the right people through the door?

Consulting, HR & internal comms

More webinars

Recent whitepapers

Free Download

10 questions to ask yourself before 2024

Time is flying. Change is coming. Ask yourself these 10 questions to get the most from your words in 2024.

Consulting, Brand & marketing

Free Download

Writing reports that get read

Bad reports are hurting businesses to the tune of billions. Follow these four tips to help you save time, money, and wine.

Consulting, Writing, Brand & marketing

Free Download

The clock's ticking for banks to bin bad writing

As a recession looms and a regulator cracks down, banks must finally kick their jargon habit

More whitepapers

Latest podcasts

Available to listen

The power of words in creating inclusive cultures

Inclusive language. Culture change. Tone of voice not being a ‘nice to have’. Just a few of our favourite topics, and things we talked about on The Inspiring Change podcast.

Available to listen

McKesson: Making healthcare human

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

Available to listen

Franklin Templeton: Being distinctive in a regulated world

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

More podcasts

In the press

Press link

Sing the Blues: How Marketers Can Turn up for Consumers in a Downturn

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets. When a big campaign is off the table, how else can you connect with customers? Start with your language, says Aidan Clifford, Senior Creative Consultant at The Writer.

Press link

Digital Poets Society: Will AI Replace Or Enhance Human Writers?

We’ve always seen this as a happy working relationship: computers apply the rules, but humans set them in the first place – and can override them as soon as they hamper expression. But how long can this harmonious division of labour last? Here’s what a collaboration with robots could look like...

Press link

Banks have eight months to bin bad writing

With new guidance on comms from the FCA, and a recession looming, the days of firms being able to hide behind waffle and jargon are over, writes Katie Comery, Associate Creative Director at The Writer.

Press link

How tone of voice can improve your customer experience

To a customer, the person on the other end of the phone or email is your brand in that moment. So why is there so often a disconnect between the voice of marketing and the voice of customer service?

More coverage