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Tips, advice and news from The Writer
Changing behaviours is tricky. We need to want to do it (The Will) and be able to do it (The Way). And the parts of the brain in charge of motivation and learning new skills are completely separate. So if you want people to change the way they write, you need to work on both. Here’s how...
Consulting Brand & marketing
Brand & marketing
What makes for a good tone of voice, anyway? We think there are four tests a solid tone of voice should pass. Read our guide to see how well yours does – and get plenty of advice on how to build, improve and roll out your tone.
Yes, the experience is 2D and it’s not exactly the same as being in a room with people. But, can it give people valuable skills, a boost in confidence and bring people together? Yes. And it brings a few more benefits.
Training Learning & development
We commissioned this research to get an independent view. There were findings we expected, and a few surprises along the way, too. Most importantly, there are plenty of clues as to how to make sure a tone of voice programme pays off in the long run.
A client recently asked us for a new tone of voice. Thing is, they’d asked us to do the same thing the year before. And the year before. The reason? Every time they launched a new brand campaign, they wanted to change their voice to match.
At The Writer, we’ve always believed that what your brand sounds like matters as much as how it looks – if not more. But we would say that, wouldn’t we? Question is, are big brands getting the message?
We're going back to basics. What is tone of voice, and why is it a big opportunity for your brand?
Content's everywhere. How do you make sure the message doesn't end up taking a backseat to the medium? We've got a few thoughts.
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Since this time last year, Very Sincere Brand Messages have been flooding our inboxes. And the sheer volume of comms we're getting has made us, as readers, expect more from the words businesses are using than ever. So how do you make sure your writing stands up to scrutiny?