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Writing tips
The one time we’ll let you use jargon
Jargon. You know we hate the stuff. Linguists prefer the term ‘occupational dialect’. And depending on the context, it may actually be useful. Let’s see what we mean.
Writing tips
The poets of packaging: three copywriting tips from lyricists
Next time you sit down to write some copy, tell yourself: ‘I am a poet of packaging’. And take three lessons from masters of verse.
Writing tips
Effect or emergency? How you talk about environmental matters, matters
How you talk about environmental matters
Writing tips
Captivate with chemistry: three tricks for irresistible storytelling
The psychology of storytelling
Naming
What do pancakes and naming have to do with one another? Dig in and find out.
What do pancakes and naming have to do with one another? Dig in and find out.