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Thoughts

Our words on words

Tips, advice and news from The Writer

Latest from the blog

Writing tips

Too little too late: why your UX isn’t delivering

Devices with ten tabs open. Inboxes spammed with abandoned checkout emails. Life admin lists with tasks outstanding. Sound familiar? We’d bet words are 50% to blame.

Writing tips

The one time we’ll let you use jargon

Jargon. You know we hate the stuff. Linguists prefer the term ‘occupational dialect’. And depending on the context, it may actually be useful. Let’s see what we mean.

Writing tips

The poets of packaging: three copywriting tips from lyricists

Next time you sit down to write some copy, tell yourself: ‘I am a poet of packaging’. And take three lessons from masters of verse.

Writing tips

Effect or emergency? How you talk about environmental matters, matters

How you talk about environmental matters

Writing tips

Captivate with chemistry: three tricks for irresistible storytelling

The psychology of storytelling

Brand & marketing

Naming

What do pancakes and naming have to do with one another? Dig in and find out.

What do pancakes and naming have to do with one another? Dig in and find out.

Brand & marketing

More articles

Recorded webinars

Recording

Tell stories. Change minds.

Unlock the psychology of storytelling to captivate your audience with chemistry.

Recording

Keep, cut, change: become a brutally effective editor

Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.

Training, Learning & development

Recording

How to claim the power of simple

Don’t take a chance on your customers getting it – make it impossible for them not to.

Training, Learning & development

Recording

Don’t let the talent shortage leave you lost for words

From first impressions browsing your website, to the fine print of job ads, to what your internal comms are saying about your culture. Are your words getting the right people through the door?

Consulting, HR & internal comms

Recording

Thinking out loud: tone of voice lessons from a ghostwriter.

Behind every successful memoir is a ghostwriter skilled at making readers believe they’re connecting with the person on the cover.

Consulting, Brand & marketing

Recording

Thinking out loud: cultural change that sticks.

Covid. Black Lives Matter. Me Too. Generally, the world we’re in now. It’s all led brands to consider and reconsider who they are and what they stand for...

Consulting, Brand & marketing

More webinars

Recent whitepapers

Free Download

Writing reports that get read

Bad reports are hurting businesses to the tune of billions. Follow these four tips to help you save time, money, and wine.

Consulting, Writing, Brand & marketing

Free Download

The clock's ticking for banks to bin bad writing

As a recession looms and a regulator cracks down, banks must finally kick their jargon habit

Free Download

Inclusive language for insurers

Two ways the insurance industry has caused offence through its writing. And what you can do about it.

Consulting

More whitepapers

Latest podcasts

Available to listen

The power of words in creating inclusive cultures

Inclusive language. Culture change. Tone of voice not being a ‘nice to have’. Just a few of our favourite topics, and things we talked about on The Inspiring Change podcast.

Available to listen

McKesson: Making healthcare human

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

Available to listen

Franklin Templeton: Being distinctive in a regulated world

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

More podcasts

In the press

Press link

Sing the Blues: How Marketers Can Turn up for Consumers in a Downturn

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets. When a big campaign is off the table, how else can you connect with customers? Start with your language, says Aidan Clifford, Senior Creative Consultant at The Writer.

Press link

Digital Poets Society: Will AI Replace Or Enhance Human Writers?

We’ve always seen this as a happy working relationship: computers apply the rules, but humans set them in the first place – and can override them as soon as they hamper expression. But how long can this harmonious division of labour last? Here’s what a collaboration with robots could look like...

Press link

Banks have eight months to bin bad writing

With new guidance on comms from the FCA, and a recession looming, the days of firms being able to hide behind waffle and jargon are over, writes Katie Comery, Associate Creative Director at The Writer.

Press link

How tone of voice can improve your customer experience

To a customer, the person on the other end of the phone or email is your brand in that moment. So why is there so often a disconnect between the voice of marketing and the voice of customer service?

More coverage