Socks. Scones. Swirling vortexes.

A traditional funnel can have you thinking people move quickly from awareness to conversion. But in reality, they circle. They hesitate. They take their time before spending.

Get into some practical tips on how to draw them in with everything you write in this webinar.

Here's a taster of what's covered:

1. Hook them fast

37. That’s about how many words you have to leave the impression you want.​ A study by Litmus found that the average person spent just 9 seconds reading something before moving on to the next thing. We did our own sums, and based on the average reading speed, that means your first 37 words are sometimes all you’ve got.​

​2. Frame them in the story

Your readers want to know what you do for them before they know what it is. Showing them a life where they’re already benefitting from what you have to offer is just another way you can connect with them quickly.

Benefit first: Breathe easier and sleep better with our non-drowsy 24-hour allergy relief.​

Feature first: Our 24-hour non-drowsy allergy relief tablets let you breathe easier and sleep better.

Lead with the benefit and your first 37 words naturally have more impact.

3. Turn trust into action

In behavioral economics, reciprocity is the idea that when someone does something for you – even something small – you feel a natural pull to return the favour. It’s hardwired. It’s why you feel a tiny twinge when someone holds the door for you and you don’t say thank you.​ Or why free samples at Costco are surprisingly effective.

See how you can use reciprocity (and other behavioural effects) in your content to generate demand – all in the webinar.