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After school, very few people polish their writing skills. But whether you’re a copywriter or an accountant, you’re writing at work.
On average, each of us sends 40 work emails a day—and that’s pre-2020 pandemonium. In this new work-from-home world, we’ve traded quick meetings for constant chats and emails. And more writing means it may be time for more writing training.
We can help your teams brush up or build on their communication skills, while adding to your L&D program in ways that work for in-person, virtual, and self-guided learning.
Upskilling doesn’t need to induce flashbacks of lecture halls. Whether they’re in person, virtual or self-guided, our workshops pair practical skills with interaction to keep people engaged and—dare we say it—entertained.
The Writer’s Academy is a collection of our tried-and-true sessions. And while one hit is rarely a wonder, these workshops can be a perfect starting point for weaving more writing training into your L&D program.
One workshop can change behaviors. But a full program can change your entire culture. Together, we can build a plan to address your company’s biggest writing needs, with workshops and follow-up support designed to make skills stick.
Clear writing is one result of our workshops. But we can help you show clear ROI, too. After training, we’ll help you measure the shift in writing skills, as well as the impact down the line—from increased productivity, to better response rates and customer satisfaction scores.
The drop in complaints to one team after a training workshop
That was the best conference call that I had ever taken part in. The enthusiasm of the presenter was outstanding, and the presentation was so well researched. I was so enthused I spent the rest of the day in "an effortless trance. A virtual workshop participant, BT
Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.
We love a good deed. But writing for the third sector throws up some unique problems. Charities and NGOs want your attention – and donations – but struggle to stand out in a sea of sameness.
If 2020 taught brands anything, it’s that we need to be ready to respond to anything. Show empathy, support social change, rebuild confidence. And behind every tweet, email or ad campaign, there needs to be a beacon to guide the way: the brand message.
Consulting Brand & marketing