Webinars

The Writer on screen

The impact language can have on a brand, its reputation, its people – that's the running theme to our webinars, which you’ll find here.

We play well with others, too. In our Thinking Out Loud series, we chat to experts in areas like cultural change, diversity and inclusion and technology, to find where their worlds collide with ours.

Recorded webinars

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Socks. Scones. Swirling vortexes.

Forget traditional funnels—real customers circle and hesitate before buying. Watch this webinar for practical writing tactics that capture attention and nurture prospects at every stage of their decision journey.

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Accessible language: benefits the many and the few.

Accessible language - writing that's clear, concise and easy to read - it's good for people with accessibility needs. Good for employees and customers. And good for business.

Consulting, Brand & marketing

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Thinking out loud: Cisco’s got less jargon.

We talk to the Managing Editor of Cisco’s Global Employee Communications, about accessibility, inclusivity, and global readability—from a language perspective.

Consulting, Brand & marketing

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Pick n’ mix: tasty tips from our best-selling workshops

Experience three activities from 21 ready-to-run workshops

Training, Brand & marketing

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Get what you want. Planning reports with reason.

Report writing’s easy when you plan ahead.

Consulting, Brand & marketing

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Tell stories. Change minds.

Unlock the psychology of storytelling to captivate your audience with chemistry.

Writing, Brand & marketing

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Delivering difficult comms

Being the messenger isn’t always fun. Especially if you’re delivering difficult news. This webinar helps you hit pause on the panic button, getting you thinking clearly about what your reader needs from you in that tricky moment.

Writing, HR & internal comms

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Talking to machines

AI tools like Chat-GPT are here to stay, which means learning how to talk to AI. And by extension, learning how AI thinks is a skill we should all pick up now, so we can venture into the future of AI with confidence.

Writing

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Keep, cut, change: become a brutally effective editor

Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.

Training, Learning & development

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How to claim the power of simple

Don’t take a chance on your customers getting it – make it impossible for them not to.

Training, Learning & development

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Don’t let the talent shortage leave you lost for words

From first impressions browsing your website, to the fine print of job ads, to what your internal comms are saying about your culture. Are your words getting the right people through the door?

Consulting, HR & internal comms

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Thinking out loud: tone of voice lessons from a ghostwriter.

Behind every successful memoir is a ghostwriter skilled at making readers believe they’re connecting with the person on the cover.

Consulting, Brand & marketing

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Thinking out loud: cultural change that sticks.

Covid. Black Lives Matter. Me Too. Generally, the world we’re in now. It’s all led brands to consider and reconsider who they are and what they stand for...

Consulting, Brand & marketing

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Writing for everyone

In this 45-minute webinar we look at the language pitfalls to avoid when you’re recruiting and why we should all steer clear of some business speak.

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Tone of voice for everyone, everywhere, everytime

Maybe you’re a tone of voice pro. Maybe you’re looking to create one for the first time. Wherever you are with tone of voice, what makes a good one? And how can you make sure it’s working as hard as it can?

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On brand or on the bandwagon

Whether it’s the pandemic or Pride, brands are under more pressure than ever to show they care about the social issues around them. But with pressure comes extra scrutiny...

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Communicating in a crisis: the science of email

We’re all being bombarded with comms around coronavirus. How do you make sure yours cut through the noise, are genuinely helpful, and strike the right tone?

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