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Webinars

The Writer on screen

The impact language can have on a brand, its reputation, its people – that's the running theme to our webinars, which you’ll find here.  

We play well with others, too. In our Thinking Out Loud series, we chat to experts in areas like cultural change, diversity and inclusion and technology, to find where their worlds collide with ours.  

Recorded webinars

 

Recording

Keep, cut, change: become a brutally effective editor

Readers spend 13 seconds on most emails. And leave webpages after 52 seconds (that means we only have 48 left). So let’s talk in detail and with supporting examples about the ins-and-outs of editing.

Training, Learning & development

Recording

How to claim the power of simple

Don’t take a chance on your customers getting it – make it impossible for them not to.

Training, Learning & development

Recording

Don’t let the talent shortage leave you lost for words

From first impressions browsing your website, to the fine print of job ads, to what your internal comms are saying about your culture. Are your words getting the right people through the door?

Consulting, HR & internal comms

Recording

Thinking out loud: tone of voice lessons from a ghostwriter.

Behind every successful memoir is a ghostwriter skilled at making readers believe they’re connecting with the person on the cover.

Consulting, Brand & marketing

Recording

Thinking out loud: cultural change that sticks.

Covid. Black Lives Matter. Me Too. Generally, the world we’re in now. It’s all led brands to consider and reconsider who they are and what they stand for...

Consulting, Brand & marketing

Recording

Writing for everyone

In this 45-minute webinar we look at the language pitfalls to avoid when you’re recruiting and why we should all steer clear of some business speak.

Recording

Tone of voice for everyone, everywhere, everytime

Maybe you’re a tone of voice pro. Maybe you’re looking to create one for the first time. Wherever you are with tone of voice, what makes a good one? And how can you make sure it’s working as hard as it can?

Recording

On brand or on the bandwagon

Whether it’s the pandemic or Pride, brands are under more pressure than ever to show they care about the social issues around them. But with pressure comes extra scrutiny...

Recording

Communicating in a crisis: the science of email

We’re all being bombarded with comms around coronavirus. How do you make sure yours cut through the noise, are genuinely helpful, and strike the right tone?