Brand & marketing

Make your words your biggest brand asset

When it comes to brand and marketing, words are often an afterthought – a sidekick to strategy and design. But we know words can be your superhero. So we’re working to shift how brands approach their language with definitive, practical guidance, tools and training. From tone of voice and brand messaging, to naming systems and strategic comms.

Four steps to branded language



Build on your brand

Like your visual identity, your brand language should build on your strategy. That’s why we start by getting to know your brand and business, so we can create guidance that fits.


Find your perfect fit

The right brand voice, messaging, or naming system should feel like finding the perfect pair of jeans: authentic to you, while giving you enough flex to work wherever you go.


Make it real

Along with practical guidelines, we’ll work with you on a roll-out plan to make lasting changes to your writing, from high-profile rewrites to training programmes for your team.


Measure the shift

Strong writing speaks for itself – but results speak louder, especially to senior leaders. We’ll help you measure the impact so you can prove your ROI and make writing an ongoing priority.


The number of Global 500 companies we’ve helped with their tone of voice.


The return on investment our biggest client saw on their work with us.   


The number of people who joined one client’s webinar on tone of voice.

From a text message to a white paper, it’s all got to sound like O2. And that’s where The Writer comes in. It all started six years ago, when they helped us define our tone. Since then they’ve been working across our brand to help our people write great O2 copy. They’re always there to help with the latest urgent request, no matter which corner of the business sends it over. And I can always lean on them as an extension of the brand team.

— Clare Coughlan, Brand experience manager at O2

How we've helped


What we think