Find out more about how we use them (and why they’re called ‘cookies’) here.
If you’ve ever named a newborn, a puppy or even a plant*, you know the struggle is real. Add in overused naming trends, pronunciation issues and trademark availability, and you’ve got one of the hardest tasks in the branding world.
It’s a challenge we happily take on – from baby formulas to body wash, private investment firms to portfolios of tech services.
Naming is about playing with languages, ideas and sounds. Balancing personal tastes with strategic briefs and brand identities. And often, leaping out of showers, beds and supermarket queues to jot down the perfect name when inspiration strikes.
* Our office plant, Fern-est Hemingway, was maybe not our best work. But we stand by it.
We’ll brainstorm hundreds of ideas and then cut mercilessly until we have a name that ticks all your boxes—creatively and practically.
Strategic consultancy to help you organize all the names across your portfolio and set a system to help you name things consistently in the future.
We can hold a one-off session to help you refine your brief and brainstorm ideas, or run a hundred workshops to train all your teams on how to use a new naming system.
Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.
We love a good deed. But writing for the third sector throws up some unique problems. Charities and NGOs want your attention – and donations – but struggle to stand out in a sea of sameness.
If 2020 taught brands anything, it’s that we need to be ready to respond to anything. Show empathy, support social change, rebuild confidence. And behind every tweet, email or ad campaign, there needs to be a beacon to guide the way: the brand message.
Consulting Brand & marketing