Behind every successful memoir is a ghostwriter skilled at making readers believe they’re connecting with the person on the cover.
How do ghostwriters become someone else? What can the rest of us learn from them about channelling the brand voice? And, is it possible to write to a brand tone of voice and still be ourselves?
In this episode, we talk to Becky Howard – Times-bestselling ghostwriter and brand language expert – on how she’s honed her ear for mimicry, and what it can teach us about stepping outside our language comfort zone.