The power of words in creating inclusive cultures

0.6%. The amount of non-inclusive language in a job ad that can put a candidate off. .  

800 hours. The amount of time we saved a client in handling complaints by rewriting some internal guides for managers. 

It wasn’t all facts and stats when Charli, our group creative director, joined Scott McInnes on his Inspiring Change podcast. They also talked about why tone of voice is never just a ‘nice to have’, tools and techniques to writing more inclusively, Charli’s view on ‘hey guys’, and how language can play a part in tackling practically any challenge a business is facing.