As an insurer, you take a professional interest in personal characteristics. You have to discuss the age, gender, disabilities and family backgrounds of policyholders.
It’s your business.
Nothing affects life insurance premiums like age, for example.
And it isn’t hard to understand why: a younger person is likely to pay an insurer for years; an older person… not so much. Logical it may be. But this focus can lead to bad writing habits. Let’s look at a couple now, and share some corrective tactics.
Download this whitepaper to read about two ways the insurance industry has caused offence through its writing. And what you can do about it.