pdf Download (427.98 kB)
How to explain
Every team has specialist knowledge.
Every team struggles to get it out.
If you lose your audience because you start spouting industry jargon, you need a new approach to explaining your work...
You need to learn from Andy Linham
Andy’s a principal strategy manager at Vodafone Business. He’s collected a set of tactics for sharing specialist knowledge with general readers. Ask him about his work and he’ll:
- tell stories
- use analogies
- explain why his super technical work is super relevant to you.
You’ll be transfixed. No checking your watch. Or faking a headache to leave the room. If only all businesspeople knew Andy’s methods…oh wait.
Our whitepaper turns Andy’s advice into four tips:
- Recognise you are unusual
‘You have to distance yourself from your own perspective.’
- Slay the dragon
‘Show them the problem, how you fix it, what the results will look like.’
- Write and rewrite
‘You need to have one person taking control.’
- Tap your superpower
‘Every single geek has one thing they can do really, really well.’
Head in and learn the art of explaining.