Naming is hard. Not coming up with names – get enough creative people in a room and you’re halfway there. It’s what goes with it: managing people’s inflated expectations, vastly different opinions and neck-breaking timescales.
And that’s especially true if you want a system of names – maybe because you’ve got loads of products that need to fit together better, or you need names that make sense all over the world.
So we help with all of that, but try to keep the consultancy faffery to a minimum. Come to us for a name and you’ll get lots of ideas, and ways to sell them in, without the unwieldy legal processes other people might suggest (and the bills that come with them).
Who we've helped with naming
Who you’ll work with
Neil’s tombstone will say ‘He named Ocado’ (the British online supermarket), as well as The Economist’s Intelligent Life magazine. He wrote the book on naming (quite literally), and you might catch him on the TV or radio talking about it.
From fashion brands to phone tariffs, Meg’s named lots of different things for lots of different companies – Amazon, Unilever, O2 and RBS to name a few. And she’s brought order to chaos with naming systems for the likes of BT Global Services.
Lewis is fascinated by the stories behind names, and where they come from. That’s why we’ve got him to name things like cars, mobile tariffs and hair gels. And also help out companies like Cisco and BT to develop their naming strategy.
Jess doesn’t stick to one type of naming brief. She’s just as happy naming an internal computer system for a big bank as she is a tiny ice cream for an FMCG brand. So you’re just as likely to see her working on the likes of Rexona, Lipton and Magnum as you are any of our financial services clients.
Nick specialises in the trickiest naming briefs: the ones that go beyond names and into brand strategy. He's worked with a lot of businesses to name their products and services. Like the Axe rebrand, where he created a new naming system – and names for over 50 products to go with it.
Anelia has named things for some of the world’s biggest brands – including BMW/MINI, Vaseline and Google. She’s also helped Cisco, Workday and BT Global Services organise thousands of products into logical naming systems.
We've also written a book
It's all about naming. But be quick as there's only a few copies left.