Tone of voice

We’ve helped some of the world’s biggest brands make their words stand out. But just as importantly, we’ve helped them make their tones of voice stick.

A set of guidelines – even the best set of guidelines in the world – won’t cut it on their own. To end up with a really distinctive tone of voice, you’ve got to make sure all kinds of different people in your organisation get it, know how to use it and keep using it for years to come.

So we design language programmes to make that happen. Which means getting the right people involved and excited at the start; sussing out how to measure if it’s a success; coming up with recommendations that are really practical; and weaving our way into the working lives of every team. ‘Culture change by stealth’, one of our clients calls it.