Blog in 12 2013.
12 favourite words
11 crackers snapping
10 red cups
9 Christmas jumpers
8 choking hazards
7 nooks and crannies
6 Santa letters
5 cracker jokes!
4 corporate carols
3 crap wraps
2 guess the chefs
All in our video advent calendar!
We hope you enjoyed it.
For a lot of us, Christmas wouldn’t be the same without a champagne breakfast, a glass of after-dinner port or a selection of spirits in the evening. So it’s a busy time of year for the beverage brands.
I spotted a Jack Daniel’s poster on the tube that said ‘Celebrate joyfully. Drink responsibly’, instead of just ‘please drink responsibly’ or adding the drinkaware.co.uk logo. Jack Daniels have loads of variations of this important and obligatory message, and each one fits with their campaign.
‘Drink responsibly, it’s a tradition.’
‘Play with heart. Drink with care.’
Hats off to them. They’ve proved that you don’t have to dilute your tone of voice when it comes to the serious stuff. And you don’t have to start a war between your creative agency and legal team.
They’re not the only ones at it. Here are a couple more of our favourites:
‘Enjoy your night, take it easy.’
Brands love linking in with seasons, events and holidays throughout the year. And with Chistmas being one of the biggest spending opportunities, brands are especially keen to get their names out there.
Some brands are almost synonymous with this time of year – for a lot of people, it’s not Christmas until they’ve eaten that sandwich, watched that advert or drunk from a red cup.
But how do other brands manage to jump on the bandwagon? We’ve looked at three ways they take on Christmas writing.
Like Fish!’s It’s beginning to look a lot like Fish!mas.
They can be fun and cheeky like this one. But if you’re not careful, you’ll stray into cheesy territory.
Anthropologie have done it really well in their Christmas catalogue:
A rather giddysome collection of wants & wishes, oohs and aahs, fancies and finery, and just about everything for you and your abode.
But you’ve got to be the right brand for it. Otherwise it feels insincere. For example, it’d just sound weird if chartered accountants talked about their magical services.
Storytellers beware – they can be tricky to do. But if you get them right, they can really sum up the feeling of Christmas. Like this great one from Sainsbury’s, on an advert for their latest alcohol deal:
It’s the one time of year dad gets to pretend he’s running a cocktail bar.
It just makes you smile – and reminds you of all the funny things your family do during the holidays.
So whatever way of tackling Christmas writing you choose – make sure you pick carefully, steer clear of cheese, and stay authentic.
At The Writer, we love a good cracker joke. And by good, of course we mean bad.
They’re a staple part of Christmas aren’t they? Like presents, turkey, or the Doctor Who special. It just wouldn’t be the same without them.
But why are they so universally bad?
According to Professor Richard Wiseman, it’s down to the psychology of it all.
Whenever you tell a joke, the chances are not everyone will find it funny. By telling a joke to a group of people, you essentially split that group – into the people that find it funny, and the people that don’t. Or even worse – if everyone thinks it’s awful, then it’s them against you. And that’s just plain embarrassing.
But when you tell a joke that you know is bad – that’s meant to be bad – then the bigger the groan it gets, the better. It unites the group, and pits everyone against the joke.
I guess it’s like our Padders said – it’s better to get a reaction out of your readers than leave them feeling nothing at all.
*Oh pull yourself together.
This December, we’re looking at the wordy quirks of the festive season with a new advent video every day. Today’s video was guess the corporate carol.
Please ensure you achieve your deliverables this quarter by installing a dual-purpose pneumonia prevention fashion utensil below my seasonal decoration device.
I’ve met all of my relevant objectives this year.
So please arrive promptly this PM.
And the answer is...
Slip a sable under the tree, for me.
Been an awful good girl, Santa baby.
So hurry down the chimney tonight.
The moral of the carol?
You might think corporate language is what’s expected of you, or the way to make you sound smart – but in comparison to the real tune, it really does sound a bit silly.