Blog in Podcasts
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How to write like The Economist
The Economist’s language columnist Robert Lane Greene takes down ugly unsplit infinitives, Nerdview and Delta Airlines. And 8 Mile comes to the podcast… kinda.
You can listen to it on iTunes and on SoundCloud.
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How Google names things
Have a listen to the latest edition of our podcast, where we talk to Google’s naming guru, Amanda Peterson. She talks about cats, Bundt cakes and keeping secrets. Oh, and the joy and pain of naming stuff for Google.
You can listen to it on iTunes and on Soundcloud.
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The Co-op: rebranding a national treasure
How can language help revive a much-loved brand? The Co-op brand team tell all. Oh, and the word ‘clart’.
Listen to it on iTunes or SoundCloud.
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The god of tone of voice: Dan Germain
Innocent’s group head of brand talks about inventing wackaging, and being funny in Finnish. And what’s gone awry with English teaching in British schools?
Listen to it on iTunes or SoundCloud.
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BT’s head of brand language, and America’s next president
Jon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.
Listen to it on iTunes or SoundCloud.