Little and often

Our Ed has waxed lyrical before about how much he (and we) like the name Little Waitrose.

Just as good is Petit Pret (Pret A Manger’s compact cousin). Obviously, it’s exactly the same idea. Just in French.

It feels like a whole genre: cute brand extensions. Little Waitrose, Petit Pret, Dave Ja Vu, and the sadly defunct BMI Baby. They’re ace.

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