Numbers are stories, too

How to make your data more meaningful

Back to the workshops overview

You’re presenting the numbers. You know what you want to say. But all around you brows begin to wrinkle and eyes gently glaze over. They’re not following the highs and lows of the line graphs. They’re not eating up the pie charts. In fact, they really don’t know what to make of any of it.

What do you do? Tell them what they can already see, or help them find the story behind the statistics?

Good decision.

Who’s it for?

Numbers people who are trying to reach words people. And words people who are grappling with writing about numbers.

Whether you’re writing a case study, an annual report or presenting your figures to the board, this session will help your readers make sense of the data and know what to do with it.

What’s it about?

In this one-day workshop we’ll look at techniques for simplifying lengthy data to focus on the things that really matter. We’ll find ways to talk about the numbers without repeating the numbers. And we’ll steal framing techniques from psychologists, as well as persuasive techniques from columnists, to give your analysis a little more heart.

What will I get out of it?

At the end of the course, you’ll be able to:

How long is it?

One day.

How do I book? 

Give us a ring in the UK on +44 (0)20 7940 7540.

In the US, call on +1 646 568 3181.

Or email us at