Win me over

Persuading your readers with your words

Back to the workshops overview

Greek philosopher Aristotle worked out what makes words persuasive many centuries ago.

But not everyone’s familiar with his trick. If they were, why would so many ‘call to action’ messages fail to do just that?

This one-day course will help you find the best ways to put your case across, so even if you fail to twist your readers’ arms, you’ll at least manage to grab their attention.

Who’s it for?

Anyone who’s selling something, asking for something, or just trying to get your reader to share your point of view.

Regardless of whether you’re from marketing, sales, HR or management, this course will help writers who struggle to get the response they’re after from their writing.

What’s it about?

When we’re writing at work, a lot of the time it’s easy to slip into robotic mode – meaning messages often get lost in mundane language or too much detail. But by playing around with the structure, popping in an eye-catching headline, and tweaking some of the language, we can start persuading again.

Over the course of the day, we’ll look at common mistakes, share ways to fix them, and work on persuading different audiences.

What will I get out of it?

Next time you need to persuade your reader, you’ll:

How long is it?

One day.

How do I book? 

Give us a ring in the UK on +44 (0)20 7940 7540.

In the US, call on +1 646 568 3181.

Or email us at