Writing | Training | Naming | Tone of voice

Show me how

Every word is an opportunity

Words can turn heads. Win minds. Start conversations. Spark change. You just need to make the most of them.

We’re a brand language consultancy that makes shift happen.

And we do it through creative consulting, training, naming, and—naturally—writing.

Here’s how.

Brand & marketing

You’ve got a brand. But toss out your logo, color palette, and, yes, even the typeface. Can we tell it’s you from the words on the page? If not, that’s your opportunity. And that’s our specialty.

Own your words

Customer experience

Bad customer comms are like a bad Tinder date: not quite what was advertised. Get your CX words right and you can deliver on your brand promise, save money and, create customer relationships that live happily ever after.

Reach your readers

Learning & development

Everyone at your company writes, in some form or another. But not everyone is a writer. Transform your team, your culture, and your unreadable inbox with writing training that sticks.

Sharpen your skills

HR & internal comms

The right internal memo can inspire thousands. The wrong one, well, you can probably guess. Lead your team with words that set the tone of your culture and your company.

Set the tone

How we’ve helped

Natwest Markets

She founded it. They funded it. And we named the platform for it.

Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.

THSN

How do you tell the world you’re out to change it?

We love a good deed. But writing for the third sector throws up some unique problems. Charities and NGOs want your attention – and donations – but struggle to stand out in a sea of sameness.

American Express

A voice with mass appeal, designed for discerning individuals

American Express is a global brand targeting people who are going places. As an audience, they share drive, ambition and a certain desired standard of living. Amex needed to find a way to unite their vast global network of communicators and appeal to millions of fierce individuals at the same time.