Find out more about how we use them (and why they’re called ‘cookies’) here.
Words matter. We have a library’s worth of stats and studies to prove it. Though if you’ve lived through the past few years, you’ve got all the evidence you need. A single Twitter misstep can ruin reputations for good. But a well-worded email can bring people together just as powerfully.
The difference is in the story you tell, the tone you use, and the words you choose.
We eat, sleep, and dream writing. You can come to us for the front page of your website or the fine print in your terms & conditions. One UX journey or 100 descriptions for every product in your portfolio. And you can ask us to write from scratch, rewrite a first draft, or help you refine a nearly final version.
We love a good deed. But writing for the third sector throws up some unique problems. Charities and NGOs want your attention – and donations – but struggle to stand out in a sea of sameness.
American Express is a global brand targeting people who are going places. As an audience, they share drive, ambition and a certain desired standard of living. Amex needed to find a way to unite their vast global network of communicators and appeal to millions of fierce individuals at the same time.