Content
Better content starts with brilliant ideas.
From writing a script, to defining a strategy, to pitching in a media angle, you need people who are great story tellers. We can help.
We’ve brought together teams with expertise in PR, social and tone of voice. That means we can spot a killer story angle at a thousand paces. We can tap into the conversations that people are already having about the things that matter to your business. And we can create content based on words that fit your brand.
There are two big ways we can help.
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Find your editorial voice
Creating distinctive content that fits your brand.
The most successful media brands have a strong editorial position. So can brands. We’ll make sure the purpose of your content is clear. From there, we’ll help you work out what to talk about and what point of view you want to take, so everything you create is distinctively yours. Your editorial voice is based on who you are as a business. It extends your brand positioning, it doesn’t just copy it and it will make your content a lot more successful.
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Create better content
Give your content calendar a health check.
Managing a content calendar is no easy task. So this is an opportunity to step back and make sure it’s working as hard as it can be. Our workshop is tailored to the biggest content challenges you’re facing. Perhaps there are untapped stories about the work you do in teams across the business. Perhaps you need a better plan for reactive content. Or perhaps you need some help to work with data – setting targets that help you meet your bigger business goals. We’ll help you create a calendar that’s closely linked to your business goals, and we’ll make sure you’re set up for success.
