Tone of voice
We’ve helped some of the world’s biggest brands make their words stand out. But just as importantly, we’ve helped them make their tones of voice stick.
A set of guidelines – even the best set of guidelines in the world – won’t cut it on their own. To end up with a really distinctive tone of voice, you’ve got to make sure all kinds of different people in your organisation get it, know how to use it and keep using it for years to come.
So we design language programmes to make that happen. Which means getting the right people involved and excited at the start; sussing out how to measure if it’s a success; coming up with recommendations that are really practical; and weaving our way into the working lives of every team. ‘Culture change by stealth’, one of our clients calls it.
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The presenting problem, and the real problem
Words solve a lot of problems. But we’re the first to admit: not every problem. Sometimes, when we dig into an issue, we realise there’s a nasty root getting in the way.
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How brands own words
We all know your logo is a powerful 'asset'. But how do the words you use have the potential to be recognisable, distinctive elements of your brand?
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Say what?
You can put makeup on a baboon. But the problem is, it’s still a baboon. Sometimes it’s better to change what you’re saying rather than how you’re saying it. So our Anelia has five tips to help you say the right thing in the first place.
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The trouble with tone of voice
There are at least five problems that can happen with a tone of voice. We have a few ways to make sure your brand language doesn’t fall into the usual traps.
