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When it comes to brand and marketing, words are often an afterthought—a sidekick to strategy and design. But we know words can be your superhero. So we’re working to shift how brands approach their language with definitive, practical guidance, tools and training. From tone of voice and brand messaging, to naming systems and strategic comms.
Like your visual identity, your brand language should build on your strategy. That’s why we start by getting to know your brand and business, so we can create guidance that fits.
The right brand voice, messaging, or naming system should feel like finding the perfect pair of jeans: authentic to you, while giving you enough flex to work wherever you go.
Along with practical guidelines, we’ll work with you on a roll-out plan to make lasting changes to your writing, from high-profile rewrites to training programs for your team.
Strong writing speaks for itself—but results speak louder, especially to senior leaders. We’ll help you measure the impact so you can prove your ROI and make writing an ongoing priority.
The number of Global 500 companies we’ve helped with their tone of voice.
The return on investment our biggest client saw on their work with us.
The number of people who joined one client’s webinar on tone of voice.
From a text message to a white paper, it’s all got to sound like O2. And that’s where The Writer comes in.It all started six years ago, when they helped us define our tone. Since then they’ve been working across our brand to help our people write great O2 copy. And right now they’ve got their thinking caps back out, to help us work out how we evolve our tone for the next six years.They’re a friendly and helpful bunch with plenty of ideas and energy. They’re always there to help with the latest urgent request, no matter which corner of the business sends it over. And I can always lean on them as an extension of the brand team, when there simply aren’t enough hours in the day. Clare Coughlan, Brand experience manager, O2
Fair and equal – not words that come to mind when you think about funding for female entrepreneurs. NatWest Group knew that women start businesses at half the rate that men do, and get less funding along the way.
We love a good deed. But writing for the third sector throws up some unique problems. Charities and NGOs want your attention – and donations – but struggle to stand out in a sea of sameness.
American Express is a global brand targeting people who are going places. As an audience, they share drive, ambition and a certain desired standard of living. Amex needed to find a way to unite their vast global network of communicators and appeal to millions of fierce individuals at the same time.
Changing behaviours is tricky. We need to want to do it (The Will) and be able to do it (The Way). And the parts of the brain in charge of motivation and learning new skills are completely separate. So if you want people to change the way they write, you need to work on both. Here’s how...
Consulting Brand & marketing