BT’s head of brand language, and America’s next president

Jon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.

Listen to it on iTunes or SoundCloud.

0 min read, posted in Customer Experience, by Admin, on 30 May 2016

More like this

Writing tips

Too little too late: why your UX isn’t delivering

Devices with ten tabs open. Inboxes spammed with abandoned checkout emails. Life admin lists with tasks outstanding. Sound familiar? We’d bet words are 50% to blame.

Writing tips

The one time we’ll let you use jargon

Jargon. You know we hate the stuff. Linguists prefer the term ‘occupational dialect’. And depending on the context, it may actually be useful. Let’s see what we mean.

Writing tips

The poets of packaging: three copywriting tips from lyricists

Next time you sit down to write some copy, tell yourself: ‘I am a poet of packaging’. And take three lessons from masters of verse.

Blog

BT’s head of brand language, and America’s next president

More like this

Writing tips

Too little too late: why your UX isn’t delivering

Writing tips

The one time we’ll let you use jargon

Writing tips

The poets of packaging: three copywriting tips from lyricists

Enough about us

What we do

How we can help

Thoughts and tools

Industries

The Writer