Four Writer writers, four bits of mouthing off

Writing tips

Too little too late: why your UX isn’t delivering

Devices with ten tabs open. Inboxes spammed with abandoned checkout emails. Life admin lists with tasks outstanding. Sound familiar? We’d bet words are 50% to blame.

Writing tips

The one time we’ll let you use jargon

Jargon. You know we hate the stuff. Linguists prefer the term ‘occupational dialect’. And depending on the context, it may actually be useful. Let’s see what we mean.

Writing tips

The poets of packaging: three copywriting tips from lyricists

Next time you sit down to write some copy, tell yourself: ‘I am a poet of packaging’. And take three lessons from masters of verse.

Four Writer writers, four bits of mouthing off

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Too little too late: why your UX isn’t delivering

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Writing tips

The poets of packaging: three copywriting tips from lyricists

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