There’s been much fevered blogging about Apple’s fancy new wrist-watch (or ‘wearable’ – ugh). Some people think it’s a great example of Apple’s innovative spirit. Others think it’s proof that they’ve lost their way. But most people agree it’s a masterstroke of usability design; a beautifully crafted thing that Apple have clearly obsessed over. They’ve spent years getting all the tiny details of the size, the strap and the crown (there’s a watch-word I didn’t even know until the Apple Watch turned up) just right.

It’s a shame they don’t take the same care over the details of their language.

Back in June, we pulled together a report of the longest, most difficult Ts and Cs. Its a shame we didn’t include Apple – they’d have been a contender for the top spot.

Today iTunes asked me to click to say ‘I agree that I have read these terms and conditions’ on a document that was 15,022 words long, with a Flesch-Kincaid Reading Ease score of 42. That’s effectively the same length and reading difficulty as Shakespeare’s Macbeth.

How many millions of dollars did they spend designing the 21st-century watch?

How hard would it be in comparison to fix this regular dose of iGibberish?

0 min read, posted in Writing tips, by Admin, on 19 Sep 2014