Medalling is here to stay

A lot of people have been getting worked up about commentators using 'medal' as a verb during the Olympics.

Everybody calm down. The English language is packed to the rafters with verbs that didn’t start out as verbs. Like these:

Ship
Champion
Elbow
Cup
Dress
Phone
Hoover
Microwave
Email
Blog
Text
Skype

Languages evolve, and there’s nothing we can (or should) do about it.

0 min read, posted in Culture, by Admin, on 15 Aug 2016

More like this

AI

Human first, human last: how our creatives use (or don’t use) AI

Every creative has their own way of working – tricks, shortcuts, rituals. For some, AI’s sworn by. For others, it’s sworn at. Find out where we fall into it all.

Consulting, Writing

Writing tips

The language of leaders: flip the script and get people on your side

Great leaders don’t communicate, they connect. Grab two quick tips to help you turn everyday messages into moments that move people.

Writing, HR & internal comms

Writing tips

Brand storytelling 101: How to sell an ice cream

We often talk to our big FMCG clients about emotional vs functional benefits in marketing. Essentially, what a product does for you, vs how it makes you feel.

Training, Brand & marketing