Our continuing love affair with Manhattan Mini Storage

Many moons ago, we blogged about how much we love the Manhattan Mini Storage tone of voice. We loved the boldness, directness and frankly the unrelated-to-their-businessness of their ginormous posters proclaiming: ‘If you don’t like gay marriage, don’t get gay married.’

The other day, I spotted one of their most recent posters:
‘Gay marriage = gay registry = gay clutter.’

It’s genius. Make a big stand on a big issue, win a few friends, and then a few years later – when the controversy becomes mundane – remind those friends that you can take care of their excess stuff. No idea if they really planned it that way, but they’re smart if they did.

0 min read, posted in Tone of voice, by Admin, on 25 Mar 2014