The road less travelled
If you think the subject you're writing about is too mundane to be interesting, think again. And try adding a bit of personality. Take a leaf out the book of BBC London Travel's tweeters and have some fun with your words. Here are a couple we liked:
A surfeit of precipitation. Ergo A12 Eastbound between Aldborough Rd & Hainault Road - carriageway is 50% deficient
The Underground railway isn't available at Liverpool Street at present whilst the fire alarms therein reverberate
Her Maj's Jubilee line is ok now. this means that in fact the entire choob network is running efficiently. let's see how long it lasts
0 min read, posted in Tone of voice, by Admin, on 11 Jan 2011
