What corporate crisis comms can learn from rock ‘n’ roll


Foo Fighters’ frontman Dave Grohl has worked hard to earn his reputation as the nicest man in rock. And yesterday’s press release really captures why it’s true.

After breaking his leg at a show in Sweden, the band have had to pull out of their UK tour, including two Wembley Stadium shows and their first ever headline slot at Glastonbury Festival. Gutting. For them and 240,000 ticket buyers.

So what does Dave do?

He tells a compelling story. And it’s a great read full of ups and downs.

He tells the truth, there’s conviction to everything he says.

He writes it as he’d say it in person, ‘fucks’ and all.

It’s proof that if you deliver your bad news in the right way, you can do it without alienating your fans (or customers).

But don’t take my word for it. Look at what their fans had to say.

 


3 minutes, 5 seconds read

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on Jun 18, 2015

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