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Case study: Cisco

Using simplicity to solve complexity

0 min read, tagged in Consulting, Training and in Brand & marketing.

Since 2012, we’ve been helping our clients at Cisco use language that’s simpler and more distinctive.​

We’ve helped their teams around the world think of their audience first and then communicate the things that matter to them in ways they can easily understand.​

For one team, we helped to create a messaging quick guide where we defined their key messages, shared tips and techniques, and did before and after examples. ​

We then trained their team on how to use it and even rewrote a brochure with the new messaging.

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