Case study: Cisco
Using simplicity to solve complexity
Since 2012, we’ve been helping our clients at Cisco use language that’s simpler and more distinctive.
We’ve helped their teams around the world think of their audience first and then communicate the things that matter to them in ways they can easily understand.
For one team, we helped to create a messaging quick guide where we defined their key messages, shared tips and techniques, and did before and after examples.
We then trained their team on how to use it and even rewrote a brochure with the new messaging.