Don’t make them work for it

Make it easy to navigate.

Here's your next quick tip: Make it easy to navigate.

If your writing looks dense, your reader will give up fast. Help them out. Break up long paragraphs, use white space, and guide them through.

A simple trick: Try two-part subheadings. Pair a signpost with a short summary, like we're doing here.

It makes your message easier to follow, and harder to ignore.

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Other sessions related to these tips

Session 1 image Writing for UX
Learn how to simplify microcopy and write content that guides users naturally through digital journeys.
Session 2 image Talking to machines
The art of writing effective prompts for generative AI tools (like Chat GPT).
Session 3 image Persuasive Business Writing
Techniques to write proposals, reports, and emails that get action—fast and clearly.

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