Don’t make them work for it
Make it easy to navigate.
Here's your next quick tip: Make it easy to navigate.
If your writing looks dense, your reader will give up fast. Help them out. Break up long paragraphs, use white space, and guide them through.
A simple trick: Try two-part subheadings. Pair a signpost with a short summary, like we're doing here.
It makes your message easier to follow, and harder to ignore.
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