A bath bomb by any other name
This story about highstreet bath-bomb purveyors Lush and their naming spat with Amazon has caught our eye. Apparently, Amazon were using a version of Lush’s name to flog their own cosmetic lines, until a High Court judge stepped in this week.
Now naughty old Lush have trademarked the name of the UK managing director of Amazon, Christopher North, and named a shower gel after him. With the strapline ‘rich, thick and full of it’.
They’re having fun with the product description, too. ‘Kindle a new love for your skin: it’s not taxing to take care of your skin with this product packed with Amazon Prime ingredients.’
Lush clearly understand the power of a David and Goliath story. We have to say, we can’t wait to hear how this one turns out.
Like what you see?
You can subscribe to our writing tips, news and industry thoughts. No spam, just quality content, or your money back.
(Wait, it’s free. Never mind. But you can unsubscribe anytime.)