Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.
A name is the biggest building block in the story you tell about your brand. So Meta – the revamped Facebook parent brand – is a name with a lot on its shiny, augmented reality shoulders. And it can tell us something about the challenge posed by parent brands in general.
Naming, Brand & marketing
Your name is the shortest story you’ll ever tell about your brand. And the most important. It’s the world’s first impression of you. Brand names tell people what we’re about – with structure, sound, and a good story to back it up.
When we were watching the US presidential debates last week (no, don’t get us started), we spotted something: Donald Trump is great at naming. Bear with us.
Have a listen to the latest edition of our podcast, where we talk to Google’s naming guru, Amanda Peterson. She talks about cats, Bundt cakes and keeping secrets. Oh, and the joy and pain of naming stuff for Google.
When we heard about #nameourstorms, we couldn't help weighing in with some advice and suggestions.
Our Padders has a cautionary tale for namers (and pigs) everywhere.
Here's our Bee with a lesson in naming (with a little help from dinosaurs).
Apparently NASA had a little trouble with some of their... equipment. But it wasn’t the technology that was the problem, it was the name.
Writing, Learning & development
Our Neil reckons New York (and London) bike hire sponsors missed a trick when they named their schemes...
There’s no love lost between Lush and Amazon this week...
Our Ed has waxed lyrical before about how much he (and we) like the name Little Waitrose.
Naming, Customer experience
Every year, The Bookseller gives an award for the oddest book title. They’ve just announced the shortlist and there are some real corkers. (We’d vote for God’s Doodle: The Life and Times of the Penis. Because we secretly love smut.)
Roll out the red carpet, the BAFTA nominations are here. Film distributors are currently competing to try and match critical acclaim with box office success. And as a result, film posters are everywhere. Each of them sprinkled with star-ratings, superlatives and spin.
Small supermarkets are here to stay. In fact, for most people, it’s hard to remember what life was like before them.
Band names have got more and more cryptic over the years.
Dishoom Café lives in the heart of Covent Garden. It’s modelled on the Irani cafés found in the heart of Bombay and it’s named after the sound effect used in Bollywood films to make punching in fight scenes more dramatic. Amazing.
When I was little, I got a bike for my birthday. I was dead chuffed. It had 15 gears, it was blue (my favourite colour) and when I saw it was called ‘Jungle Lightning’ I knew I was going to be the coolest kid in all Winchester.
The Daddy Long Legs. An insect pretending to be a spider, with wings. Its legs are so long and out of proportion, that it flies haphazardly and off balance.
Many moons ago I embarked on an exciting career as a place name scholar. I had my brown suede jacket, my thick-rimmed spectacles, my library card, and a curiously niche specialism: the names of the city of London.
There are about 600,000 words in the Oxford English Dictionary. But that isn’t enough. That’s what author and editor Lil Chase thinks. She says sometimes the words we have aren’t enough to express ourselves. We need more. And we’re inclined to agree.
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