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Training

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

Training

And you’re back in the room: the return of face-to-face training

I write this from under the blast of aggressive air con in a co-working space in Singapore, looking out at a line of skyscrapers that curtain off the bay. That’s not a flex

Training, Learning & development

Training

Half full: how to write with optimism

Customers will spend money with any brand that can legitimately promise a better tomorrow. So, how can you infuse your writing with gentle rays of sunshine?

Consulting, Brand & marketing

Training

When business is on hold, learning doesn’t have to be

You might already have had to change up how you work over the last couple of weeks. But even if you haven’t yet, there’s no doubt that the COVID-19 pandemic is having a huge effect on businesses.

Training, Learning & development

Training

Word Experience is back

Work experience: but not as you know it

Training, Learning & development

Training

Apprenticeships: what’s in a name?

Last week, they were talking about apprenticeships on the radio in the UK. Apparently, the ‘apprentice brand’ is dwindling. It’s becoming just another word for training.

Training, Brand & marketing

Training

Seven things clever people taught us about CX

We had an event the other week where customer experience experts told us what they’d learnt about changing the language of their CX. (Yes, we know the jargon.) They were Jorge Mascarenhas from O2, Jess Poore from British Gas and Shelagh Martin from HSBC, since you ask.

Consulting, Customer experience

Training

What can a robot teach recruiters about writing? (And how can you stop them stealing your job?)

As our resident HR expert, I’m really interested in the rise of tools like Textio. If you haven’t heard of it, it’s a system that, among other things, analyses your language to point out where you’ve slipped into jargon or used words with a certain gender bias.

Writing, Brand & marketing

Training

A letter to primary school children in England

We’ve heard all about the spelling and grammar test you have to do as part of your SATs. We think it sounds pretty tough.

Writing, Learning & development

Training

A storyteller on storytelling

We asked professional storyteller Nick Hennessey what stories can do for business. Here’s what he told us.

Writing, Learning & development

Training

Conversations that count

On a recent trawl of LinkedIn discussion boards, a thread called ‘Using the right words’ jumped out at me.

Training, HR & internal comms

Training

Yours insincerely

‘Kind regards’. Fatuous, sententious, and perfectly clipped, in an English sort of way. Oh, and omnipresent. Why on Earth do we keep slapping these cold wet fishes onto the end of our emails?

Training, HR & internal comms

Training

How to out-British the British

The Writer’s global training juggernaut rolls on, this week to China and Australia, where we’ve seen our misconceptions speedily overturned.

Training, Learning & development

Training

Going further afield

We’re not just writing, thinking and training in Blighty.

Training

Training

The best brand in the world

I’ve just been doing some training in Indonesia. And the first instruction our client gave me was: ‘When you arrive at Jakarta airport, only take a Blue Bird taxi.’

Training, Brand & marketing

Training

When good CVs go bad

In our workshops, we encourage people to put their personality into everything they write. And as our Ed was saying at the Royal College of Art the other week, that includes your CV.

Training