Little and often

Our Ed has waxed lyrical before about how much he (and we) like the name Little Waitrose.

Just as good is Petit Pret (Pret A Manger’s compact cousin). Obviously, it’s exactly the same idea. Just in French.

It feels like a whole genre: cute brand extensions. Little Waitrose, Petit Pret, Dave Ja Vu, and the sadly defunct BMI Baby. They’re ace.

0 min read, posted in Naming, by Admin, on 24 Apr 2013

More like this

Naming

To Name Or Not To Name?

Naming things is fun. It’s a science and an art all at once. And we love helping our clients name all sorts of things: products, processes, services, you name it (or rather, we name it).

Naming, Brand & marketing

Writing tips

Tackling tricky messages: the good way to give bad news

Companies need to communicate bad news all the time, so it’s surprising they often still get it wrong. Learn the science behind delivering difficult messages.

Writing tips

You get what you give: the basics of using AI language tools

When it comes to AI models like Chat-GPT and its language-learning brethren, we’ve found one thing to be strikingly clear: you get what you give. Which means that prompt design – or what you say to Large Language Models

Blog

Little and often

More like this

Naming

To Name Or Not To Name?

Writing tips

Tackling tricky messages: the good way to give bad news

Writing tips

You get what you give: the basics of using AI language tools

Enough about us

What we do

How we can help

Thoughts and tools

Industries

The Writer