Little and often
Our Ed has waxed lyrical before about how much he (and we) like the name Little Waitrose.
Just as good is Petit Pret (Pret A Manger’s compact cousin). Obviously, it’s exactly the same idea. Just in French.
It feels like a whole genre: cute brand extensions. Little Waitrose, Petit Pret, Dave Ja Vu, and the sadly defunct BMI Baby. They’re ace.
Like what you see?
You can subscribe to our writing tips, news and industry thoughts. No spam, just quality content, or your money back.
(Wait, it’s free. Never mind. But you can unsubscribe anytime.)
2 minutes, 36 seconds read
Posted in
By
on Apr 24, 2013
Share this article on
Make inclusive language a matter of course
The Writer’s Academy
