It's all Greek to us
One of our biggest bugbears at The Writer (and we’ve got a few), are company names with fake Latin or Greek roots.
The worst offenders are high-tech companies who mask their lack of something different to say with an intelligent-sounding name. Companies like Virage, Derivium, Sopheon, Numis and Enodis all actually exist. But even though these names are all from the last ten years, this isn’t a new trend – as we found out this week when we came across this 1853 article on The Cat’s Meat Shop.