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Case study: RBS

HR comms that drive measurable results

0 min read, tagged in Consulting, Writing, Training and in Brand & marketing.

Cold and confusing is not a great tone for HR - and it can lead to people not coming on board or getting the most from their time at a company.​

RBS HR asked us to transform their writing to be clear, simple and empathetic - to put human engagement back into HR.​

From first impressions to lasting benefits

We ran workshops with various teams, and delved deep into their words, to understand their processes, problems and the potential for change. ​

Then we helped them: ​

Onboard people, not drive them overboard: we rewrote all the letters, emails and support packs sent to candidates and new recruits.​

Take the pain out of pay chats: we rewrote all their pay guides for managers, making them shorter and easier to read. ​

Deliver the benefits: we cut the word count on the benefits portal by 55,000 and gave every benefit a consistent structure.​

20%​ Fewer people dropped out of the recruitment process​
400%​ More click-thrus to the managers’ pay guides. And people spent 270% longer reading them.​
50%​ More sign-ups for the RBSelect discount card.​
20% ​Drop in calls about the benefits process – saving 850 hours.​