4 ways to master your EA Fan Care Voice

Let's take things up a level. These four tips come from your EA Fan Care Voice: Master It session. Use them to refine your writing, and make every message clearer.

1. Keep it simple Long words and complex sentences create confusion. Cut jargon. Write like you speak.

Quick tip: Check your readability score. If it's below 60, simplify.

2. Be brief Your reader's got a seven-second attention span. Edit like it matters. Cut every extra word.

Quick tip: Use the 2/20 rule: edit for two minutes, then again for 20 seconds. You'll be amazed what you cut.

3. Put the fan first Think like your reader. What do they want to know, feel, and do? Let that guide your message.

Quick tip: Try the Three Readers Test: who are they? What do they care about? What do they need from you?

4. Care about what they care about Don't just describe your service. Show why it matters. Find the emotional hook. Lead with it.

Quick tip: Ask yourself "So what?" enough times to find the answer that makes your reader care.

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Other sessions related to these tips

	Writing for UX Learn how to simplify microcopy and write content that guides users naturally through digital journeys.
	Talking to machines The art of writing effective prompts for generative AI tools (like Chat GPT).
	Persuasive Business Writing Techniques to write proposals, reports, and emails that get action—fast and clearly.

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